Why Company Online Reputation Management Is Now a Core Business Function
I have been doing SEO for agencies since before Google rolled out Penguin. Back then, reputation was something you worried about if you had a bad product or an angry customer with a blog. Today, the situation is completely different. A single algorithmic drop or a coordinated negative SEO attack can erase years of work in a weekend. That is why company online reputation management has moved from a nice-to-have into a core business function for any agency that takes its clien
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I have been doing SEO for agencies since before Google rolled out Penguin. Back then, reputation was something you worried about if you had a bad product or an angry customer with a blog. Today, the situation is completely different. A single algorithmic drop or a coordinated negative SEO attack can erase years of work in a weekend. That is why company online reputation management has moved from a nice-to-have into a core business function for any agency that takes its clien
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